“The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers. Further, the cup isn’t supposed to be a holiday cup but rather a symbol of community or unity. While the green cup appeared in stores on November 1, the date usually reserved for the holiday cup’s annual debut, the company says the green cup will only be available for a limited time. The real kicker of this outrage is that the green cup isn’t even Starbucks’s vaunted holiday cup for 2016 - it’s more of a pre-election cup, if you will. Here are the cups dating back to 2009: The green cup isn’t this year’s holiday cup The same accusation of Christian censoring happened in 2015 as well.īut in the past six years, Starbucks, which doesn't identify itself as a Christian company, has never put the words "Merry Christmas" on its holiday cups - instead, it's used generally wintry and vaguely holiday-esque imagery and language, including snowmen and ornaments that say things like "joy" or "hope." Some people have argued that any holiday cup designs that don’t contain Christmas imagery are indicative of the company stifling Christians’ beliefs or stifling itself to appease non-Christian customers. It all comes back to the proverbial war on Christmas. VzNBNL5zq6- Parker Molloy November 2, 2016 Starbucks releases a cup designed to represent shared humanity. Parker Molloy, a writer at Upworthy, rounded up some tense reactions, ranging from a request for snowflakes to an accusation that Starbucks is guilty of “political brainwashing”: In the wake of the green cups’ debut, some people have been responding as if someone set their hair on fire. But something different happened this year, in that Starbucks began using its green cups and people thought these were the cups. Right around this time - the beginning of November - Starbucks usually rolls out its red cups. Why people are upset with Starbucks’s new green cups It’s not unlike what we saw last year, when people equated the simple design of the company’s holiday cups with a war on Christmas. But despite the company’s intentions, people have responded with extreme vitriol because they believe their holiday cup has been threatened. On November 1, Starbucks introduced a new green cup featuring a “mosaic of more than a hundred people drawn in one continuous stroke,” which the company says represents community and unity in a time of political divisiveness. Everyone knows that when you walk into Starbucks, small, medium, and large become Tall, Grande, and Venti.Īnd now it looks like a new truth is being forged: Every year, people will lose their minds about the coffee colossus’s holiday cups.
Its cold brew tastes fantastic year-round, but somehow the first sip on the first day of summer is incomparable. The company’s drip coffee will always taste like it was drawn from the last viable vein of a lifetime chain smoker.
Starbucks is typically a touchstone for consistency, a beacon of predictability we can take comfort in while the chaotic world around us threatens to swallow us whole.
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